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Rebecca Winke

Travel Writer & Blogger Social Media Strategist & Community Manager

One’s destination is never a place, but a new way of seeing things – Henry Miller

Insatiably curious about the world and its people, and a born storyteller, I’m always looking for my next discovery and a compelling way to share it that makes readers chuckle, shake their heads, and book a flight.


Phone (+39) 331 2222349
Address Assisi, Italy
Skype rebeccawinke



Travel Writing and Blogging


I am the English language content editor and social media strategist for one of Italy’s most important boutique and luxury hotel websites. I write in-house articles on travel, culture, and lifestyle in Italy and select and coordinate guest articles. I also manage the company’s social media accounts, including Facebook, Twitter, and Pinterest, and their bi-monthly newsletter.

Concierge in Umbria

I write the content for the blog portion of Condé Nast Traveler Top Travel Agent for Italy’s website, focusing on art and culture, food and wine, events and sights, and travel logistics. I also curate the company’s social media streams (Facebook and Twitter).

Dream of Italy PBS

I associate produced the 6 episode PBS series which aired in 2015 across the US highlighting the culture, history, and cuisine of Piedmont, Tuscany, Umbria, Rome, Naples and the Amalfi Coast, and Puglia. I participated in choosing segments to feature and was in charge of booking the filming schedule, fixing, interpreting, and logistics for the 5 week shoot.

Umbria on the Blog

I managed the English language portion of this social media marketing project for the Region of Umbria, including writing and editing the blog content, curating and developing the project’s social media presence and building the related community through social media streams, and developing and coordinating social media marketing events (including travel blogger trips and conferences).

Home Away

As one of Home Away’s travel experts, I contributed monthly online articles on travel in Italy.


I also write web and print travel articles for:

Italy travel subscription newsletter Dream of Italy

Luxury family travel resource Ciao Bambino

About.com’s Italy Travel website

Daily email newsletter Italian Notebook

Travel Guides, Apps, and Podcasts

I contributed to a number of printed travel guidebooks, including DK Eyewitness Travel Guides (Back Roads Italy and Family Guide Italy).

I cowrote the Umbria Slow: Food, Travel, & Culture app for Sutro Media

I have been interviewed on a number of travel podcasts regarding travel in Italy, including Eye on Italy and Amateur Traveler.


I am the proud proprietor of Brigolante Guest Apartments, a countryside accommodation near Assisi, Italy.


I studied Political Science and International Relations at Northwestern University and Law at the University of Perugia.


Content & CurationCreating editorial calendars and curating content for blogs and social media channels that is both timely and engaging, and SEO-friendly.

Community & CohesionBuilding and cultivating thriving online communities around destinations and brands.

Management & OrganizationWorking independently in an organized and detail-oriented fashion and respecting deadlines.

Social MediaUsing social media tools to optimize presence on social networks.

WordPressUsing the WordPress blogging platform.


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Rebecca Winke
Assisi, Italy


(+39) 331 2222349